Procurement of Non-Toxic Agricultural Produce -(Vegetables, Fruits, Grains) directly from Farmers.Sale of the above items directly to consumers with the deployment of "Shop on Wheels" to reach the customers / After one year prototype to move into part online and part shop on wheels.To increase awareness in India about Health Benefits of consuming Safe Food & Healthy Life Style products..To transform the agricultural sector as the most Economically Successful Business in India.